Video Marketing and YouTube

Any good digital marketing strategy will include the component of video. Online video is the single most popular item of content on the web. Cisco network technology experts reported the expectation of a rapid rise in internet video viewing. They stated that global internet video traffic would increase by 700% within four years’ time, making online video marketing an essential tool for business marketing. The viral video opportunities are endless when you use the right strategies to create and publish your videos online.

The Process:

1. Video production for marketing:

Your content should be worth watching. Any social media sharing material should always be of such a standard, that it is worth taking time out of one’s day, to view it.

Good videos make use of voice over narration, original images /shots and scenes, as well as soundtracks. Great videos make all of these elements work together in a way that makes sense and compliments the video’s message. These elements will only be a successful contribution if they are adapted to fit into the type, nature and theme of the specific video or video series.

2. Video marketing strategy

Every strategy will be customized to fit the specific needs of the client according to:

• Video genre and content
• Target Audience
• Corporate Identity
• Marketing goals and objectives

The video marketing strategy pertains to a detailed plan of when, where and how your videos will be placed, promoted, optimized and managed.

3. YouTube Marketing

YouTube accounts are monitored, managed and frequently updated. The channel is optimized to win subscribers and build a community of viewers.

Steps include:

1. Setting up the account
2. Optimising the channel
3. Distributing the channel contents
4. Managing the account

It is a fact that the online community loves video. Sound Idea specializes in video marketing and is hugely passionate about the future of online video.


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