Marketing Campaign

A Marketing Campaign refers to the actionable and planned processes of a Marketing Strategy. This is generally laid out for any company by its in-house or outsourced Marketing Department. It is vital that any Marketing Campaign should include a specifically assigned Digital Marketing Campaign. The positioning, strategy and execution of a Digital Campaign is an important factor in reaching measurable sales and customer relationship goals.

Any company that chooses to employ a marketing strategy makes use of a marketing campaign. From a Digital perspective this can be achieved by even a small start-up business with a website all the way up to giant international conglomerates.

Advantages:

• The first and most relevant advantage of a Digital Marketing Campaign is the opportunity for beta-testing of marketing methods and building case studies, performing online polls and double blind testing for product and/or service research. This process can make a large difference to the eventual sales positioning of a company’s products.
• A Digital Marketing Campaign does not simply have a cut-off date. The value of leads nurturing should not be underestimated. Once the campaign has been put into motion it may take up to 18 months to gauge proper, discernable conversion rates.   
• A holistic Digital Marketing Campaign will take various possible markets into account. A full service Digital Agency should factor things like social media platforms and age or situational competitions, communications and media into the campaign.   

 

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