Search Engine Optimisation (SEO)

Search Engine Optimisation, or SEO, is a valuable tool for marketing your website. Search Engine Optimisation is the process of getting your website to rank higher than your competitors on various search engines, with the most popular being Google. The higher your website is ranked by Search Engines the more website traffic (the amount of unique visitors to your site) you will attract.

Google and other such search engines are more powerful than you might think in terms of online marketing. There are millions of competing websites out there and search engines are the easiest and most convenient way to find what we want. For this reason it is important that your company website features on the top-ten list of the first page when people search for your services or products. The art of SEO is a very specific process that can be guided and influenced in various ways. At Sound Idea we are passionate about search engine optimisation and make it our business to constantly stay updated with the latest online trends.

How search engines work

A search engine delivers results based on what it decides is the most relevant to any given query. It then displays them in a hierarchical order based on several factors:

• Content authority on the subject, based on the number of external links pointing to the site.
• Whether there is consistency (is the requested subject the main focus of each 'found' site?)
• Which pages on the sites are most dedicated to the searched term?
• Do the listed pages contain more relevant information than all the other pages in the Search Engine's index?

How SEO works

Search Engine Optimisation techniques improve a websites' visibility in the organic or unpaid search results of a Search Engine (as opposed to Pay-per-Click). SEO is an ongoing process as a website needs to be continuously tweaked to accommodate changing algorithms and competitive sites. The purpose of SEO is to leverage the relevant methods and toolsets and maintain consistency. This consistency can be gauged by its continued ranking in the top ten results of every Search Engine's results page. 

Our SEO service

At Sound Idea we build case-studies and keep statistical accounts of what various SEO methods have done for clients and their websites. We make use of the latest SEO techniques to ensure that your website is ranked as high as possible. For instance keyword research, Pay Per Click, linking strategy and so on.

Recommended Reading:

• The Pitfalls of Unethical Search Engine Optimization Practices
• Measuring the Status of your Website

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